A visual rebranding of the former “Babes Who Hustle”, now Each Is Every.

Each Is Every is a women-owned brand that values femininity, grit, and ambition. Their focus is to create a space for women to share in their experiences, and highlight every woman’s story — not just the entrepreneur.

For this rebrand, I was fortunate to work as an illustrator, and secondary designer alongside main designer, and my partner, Oleg Masnyy.

We wanted to highlight one of Each Is Every’s core values – women sharing in their knowledge, experience and ultimately making a connection. When you see your story reflected in someone elses’, a greater sense of community and inclusivity is fostered.